The art of the ask: Crafting high-impact communications

Event details

Strong's emails and texts can mean the difference between inspiring action and being ignored. In this session, you’ll learn how to craft messages that move people to act, using proven storytelling tactics that boost conversions. Whether you’re new to digital outreach or looking to refine your approach, this webinar will equip you with the tools you need to create high-performing campaigns.

Join Erika and Jesus, who will walk you through strategies to ensure your emails avoid spam filters, your texts motivate supporters, and your outreach ladders seamlessly into long-term engagement. You’ll leave with practical tips that can be applied immediately to build stronger supporter relationships.

—

Learn how to write emails and texts that actually convert. You’ll walk away with the skills to:

• Master email marketing fundamentals - Learn essential do's and don'ts for effective email campaigns, including minimal design principles, custom domain setup, and avoiding content that triggers spam filters
• Leverage text messaging for growth - Discover untapped opportunities in SMS communications for event reminders and supporter engagement, with strategies for proper opt-in data collection
• Optimize email content strategy - Get practical tips for crafting compelling messages, including tone and emotional impact, formatting best practices, and AI-powered writing prompts for campaign emails
• Build your communication tech stack - Explore NationBuilder's integrated suite of CRM, CMS, fundraising, and advocacy tools designed to streamline your organization's outreach efforts
• Choose the right communication channels - Understand where email and texting fit in your engagement ladder and learn data-driven strategies to own your supporter relationships rather than relying on social media platforms

What's on the agenda

• Master email marketing fundamentals, from minimal design principles to custom domains
• Leverage SMS as a growth channel for reminders and supporter engagement
• Optimize tone, formatting, and emotional impact in your outreach
• Build a communication tech stack that supports both fundraising and advocacy
• Choose the right channels to own your supporter relationships and reduce reliance on social media's