Multichannel mastery: Coordinating your asks across all channels
Event details
Today’s most effective campaigns know that it’s not about choosing one channel. It’s about orchestrating them all. This session will show you how to align your messaging across email, SMS, social media, events, and face-to-face outreach for maximum impact.
Hosts Sarah Gaylard and Erica Rissi will share real-world examples of organizations using NationBuilder and ActionButton to coordinate multichannel campaigns that reach people where they are and keep them engaged over time. You’ll learn how to build momentum, prevent supporter fatigue, and create the kind of campaigns that inspire loyalty and long-term commitment.
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Ready to bring it all together? This final session will show you how to:
- Master the orchestra of outreach - Learn what a multichannel ask really means and how to coordinate messaging across email, SMS, social, events, and door-knocking based on supporter history and behavior rather than broadcasting one-size-fits-all messages
- Meet supporters where they are with relevance - Understand how to combat supporter fatigue and fragmentation by using centralized data to create personalized outreach that makes people feel seen and believe their contribution matters
- See real advocacy in action - Explore how organizations like Beagle Freedom Project use ActionButton to move the needle on legislative campaigns with various campaign asks and immediate reaction tools for animal testing reform
- Build worldwide communities through integrated tools - Discover how groups like SameYou use coordinated website and communications strategies to mobilize petitions, calls to legislators, and volunteer-driven campaigns across multiple countries
- Turn campaigns into social capital - Learn multichannel fundraising tactics that incorporate gamification, peer-to-peer engagement, volunteer recognition loops, and coordinated email series to build donor excitement and sustained engagement momentum
What's on the agenda
- Coordinate multichannel messaging tailored to supporter behavior
- Personalize outreach to combat fatigue and fragmentation
- Learn from organizations running real-world advocacy campaigns with ActionButton
- Build global communities using integrated tools across borders
- Turn campaigns into social capital with peer-to-peer and gamified tactics
Event details
Today’s most effective campaigns know that it’s not about choosing one channel. It’s about orchestrating them all. This session will show you how to align your messaging across email, SMS, social media, events, and face-to-face outreach for maximum impact.
Hosts Sarah Gaylard and Erica Rissi will share real-world examples of organizations using NationBuilder and ActionButton to coordinate multichannel campaigns that reach people where they are and keep them engaged over time. You’ll learn how to build momentum, prevent supporter fatigue, and create the kind of campaigns that inspire loyalty and long-term commitment.
—
Ready to bring it all together? This final session will show you how to:
- Master the orchestra of outreach - Learn what a multichannel ask really means and how to coordinate messaging across email, SMS, social, events, and door-knocking based on supporter history and behavior rather than broadcasting one-size-fits-all messages
- Meet supporters where they are with relevance - Understand how to combat supporter fatigue and fragmentation by using centralized data to create personalized outreach that makes people feel seen and believe their contribution matters
- See real advocacy in action - Explore how organizations like Beagle Freedom Project use ActionButton to move the needle on legislative campaigns with various campaign asks and immediate reaction tools for animal testing reform
- Build worldwide communities through integrated tools - Discover how groups like SameYou use coordinated website and communications strategies to mobilize petitions, calls to legislators, and volunteer-driven campaigns across multiple countries
- Turn campaigns into social capital - Learn multichannel fundraising tactics that incorporate gamification, peer-to-peer engagement, volunteer recognition loops, and coordinated email series to build donor excitement and sustained engagement momentum
What's on the agenda
- Coordinate multichannel messaging tailored to supporter behavior
- Personalize outreach to combat fatigue and fragmentation
- Learn from organizations running real-world advocacy campaigns with ActionButton
- Build global communities using integrated tools across borders
- Turn campaigns into social capital with peer-to-peer and gamified tactics